THE ALPHA01 GUIDE VITAMIN E
Vitamin E Capsules
200 IU or 400 IU: Which Strength Is Right for You?
IU, milligrams and %NRV.
A clearer look at the numbers on your pouch.
Have you turned over a pouch of vitamin E and found three numbers for one capsule, 400 IU, 268mg and 2,233%, and wondered which one matters? All three describe one amount of one vitamin, and vitamin E contributes to the protection of cells from oxidative stress 1. The NHS names plant oils such as sunflower and olive oil, nuts and seeds, and wheatgerm as good sources of vitamin E 2. One capsule a day adds a measured amount of it, whatever the week’s cooking brings.
But choosing one is where the numbers start to matter. Our vitamin E comes as 200 IU or 400 IU in one vegan capsule, in the natural form named on the front, d-alpha tocopheryl acetate, and as organic vitamin E from sunflower seed oil. This guide explains what IU and milligrams mean, how natural and synthetic vitamin E differ and which capsule fits your day.
Vitamin E capsules at a glance: 400 IU, 268mg in one capsule
- Who it suits: adults who want a measured amount of vitamin E in one capsule a day.
- What it is: natural vitamin E as d-alpha tocopheryl acetate, 268mg α-TE (400 IU) in one vegan capsule, 2,233% of the NRV 3.
- Strengths: 200 IU, 400 IU or 1000 IU in one capsule, or organic 400 IU in two 3.
- Authorised claim: Vitamin E contributes to the protection of cells from oxidative stress 1.
- How to take it: one capsule a day with water, as the label says.
- Price: £5.99 for 90 capsules, 90 days at about 6.7p a day.
ONE DAILY CAPSULE
Vitamin E 400 IU
£5.99 · 90 capsules · 1 capsule a day with water · 268mg α-TE (400 IU), 2,233% NRV · natural d-alpha tocopheryl acetate · about 6.7p a day
01 / FIND YOUR STRENGTH
Vitamin E 200 IU or 400 IU: which capsule is right for you?
Every one of our vitamin E capsules carries the same authorised sentence, because it belongs to vitamin E, not to the strength 1. What differs is the amount in each capsule, the source and the price a day.
400 IU · ONE CAPSULE
Vitamin E 400 IU capsules: twice the vitamin E for the same price
Looking for one capsule a day? Our Vitamin E 400 IU gives 268mg α-TE of natural d-alpha tocopheryl acetate in one vegan capsule, 90 days for £5.99, about 6.7p a day 3. It costs the same as the 200 IU pouch with twice the vitamin E in each capsule, a simple fit for your daily wellbeing routine.
200 IU · ONE CAPSULE
Vitamin E 200 IU capsules: 134mg in one capsule
Prefer a smaller amount? Our Vitamin E 200 IU gives 134mg α-TE in one capsule, 1,117% of the NRV, and a pouch of 90 is 90 days for £5.99 3.
Organic vitamin E from sunflower seed oil: certified organic and vegan
Would you rather your vitamin E came from a named plant? Our Organic Vitamin E 400 IU carries organic d-alpha tocopherol from sunflower seed oil and cassava root powder, 268mg α-TE in two capsules 3. It belongs to our organic and vegan ranges, and a pouch of 60 gives 30 servings for £8.99, about 30p a day.
Vitamin E 1000 IU: 670mg in one capsule
Want more vitamin E in one capsule? Our Vitamin E 1000 IU gives 670mg α-TE, 5,583% of the NRV, 90 days for £8.99, about 10p a day 3.
Here are the four labels side by side. Prices are correct at the time of writing.
| Product | What the label declares | Routine & value |
|---|---|---|
1 capsule · vitamin E 268mg α-TE (400 IU), 2,233% NRV · d-alpha tocopheryl acetate · organic brown rice flour, hypromellose shell · vegan capsules | Choose if you want twice the vitamin E of the 200 IU at the same price · 90 days · £5.99: about 6.7p a day | |
1 capsule · vitamin E 134mg α-TE (200 IU), 1,117% NRV · d-alpha tocopheryl acetate · vegan capsules | Choose if you want a smaller amount in each capsule · 90 days · £5.99: about 6.7p a day | |
2 capsules · organic vitamin E 268mg α-TE (400 IU), 2,233% NRV · organic d-alpha tocopherol from sunflower seed oil and cassava root powder · EU organic logo SK-BIO-003 · vegan capsules | Choose if you want certified organic vitamin E from a named plant · 30 servings · £8.99: about 30p a day | |
1 capsule · vitamin E 670mg α-TE (1000 IU), 5,583% NRV · d-alpha tocopheryl acetate | Choose if you want more vitamin E in one capsule · 90 days · £8.99: about 10p a day |
THE SMALLER AMOUNT
Vitamin E 200 IU
134mg α-TE in one vegan capsule.
90 days for £5.99, about 6.7p a day.
SUNFLOWER SEED OIL & CASSAVA ROOT
Organic Vitamin E 400 IU
£8.99 · 30 servings · 2 capsules a day with water · 268mg α-TE (400 IU), 2,233% NRV · organic d-alpha tocopherol from sunflower seed oil · about 30p a day
670MG IN ONE CAPSULE
Vitamin E 1000 IU
670mg α-TE (1000 IU) in one capsule.
90 days for £8.99, about 10p a day.
All four sit in our vitamin E range, part of our vitamins category. For vitamin E beside the other vitamins and minerals, see our multivitamins guide, and for vitamin C, our liposomal vitamin C guide.
Taking vitamin E with a multivitamin: 12mg to 20mg a day
Already taking a multivitamin? Two of our multivitamins carry vitamin E: 20mg α-TE in one MultiVitamin & Minerals tablet and 12mg in two Women’s Multivitamins tablets 3. Our vegan collagen capsule gives 12mg as well, so a 400 IU capsule sits easily beside any one of them 3.
02 / THE EVERYDAY VITAMIN
How much vitamin E do you need a day? What the NHS says
The NHS gives two figures: 4mg a day for men and 3mg a day for women 2. It describes the vitamin this way: “Vitamin E is a group of compounds found in a wide variety of foods.” 2
03 / READ THE LABEL
Vitamin E on the label: IU, mg α-TE and %NRV explained
Three numbers, one capsule: the panel of our 400 IU capsule reads 268mg α-TE (400 IU) and 2,233%, and all three describe the same amount of vitamin E 3. Here is how they fit together.
Nutritional Information
Serving Size: 1 Capsule
Servings Per Container: 90
| Nutrient | Amount per Serving | %NRV* |
|---|---|---|
| Vitamin E | 268mg α-TE (400 IU) | 2,233% |
*Nutrient Reference Value
IU stands for international units, an older way of expressing vitamin E activity, and α-TE for alpha-tocopherol equivalents, the milligram figure on the panel 4. One IU equals 0.67mg of the natural form, which is why 400 IU reads as 268mg 4.
reference value
Vitamin E 200 IU, 400 IU and 1000 IU, nutrition panels and prices 3
The third number, %NRV, compares the amount with the nutrient reference value, 12mg for vitamin E, which is why 268mg reads as 2,233% 3.
Natural vitamin E or synthetic: d-alpha and dl-alpha on the label
The alpha-tocopherol in food is one natural form, RRR-alpha-tocopherol, also written d-alpha, and supplements carry either that form or a synthetic mixture of eight forms, all-rac or dl-alpha 4. Our 200 IU, 400 IU and 1000 IU capsules name the natural form on the front, d-alpha tocopheryl acetate 3. Tocopheryl acetate is vitamin E bound to acetic acid, an ester, and supplements are commonly sold as esters of either form 4.
Organic vitamin E: sunflower seed oil and cassava root
The organic capsules carry the natural form itself, organic d-alpha tocopherol, rather than an ester, so there is no acetate on this label 3. The pouch front carries the EU organic logo with the code SK-BIO-003 and the words sunflower seeds & cassava root.
04 / WHAT THE REGISTER SAYS
Vitamin E benefits: the claim UK rules authorise
In the UK a food supplement may carry only the health claims authorised on the Great Britain Nutrition and Health Claims Register 1. A vitamin E claim needs 15% of the reference value, which is 1.8mg a day, and every capsule here gives far more.
Every health claim on the Great Britain register passed a scientific review: independent scientists examined the research and the evidence behind it before it was authorised 1. The law itself says that health claims shall be “based on and substantiated by generally accepted scientific evidence” 5.
Vitamin E on the register: the authorised sentence
Here it is, word for word 1:
It applies in full to every strength we make, because the sentence belongs to vitamin E itself.
Vitamin E and vitamin C: the sentence that names vitamin E
Vitamin C holds an authorised sentence of its own that names vitamin E, quoted here word for word 1:
It is a vitamin C claim, carried by our products with vitamin C at the level it needs, from liposomal vitamin C to our multivitamins, so the two vitamins can share one routine.
05 / KEEP IT SIMPLE
How to take vitamin E capsules
Follow your capsule label
The label asks for one capsule daily with water, or two for the organic capsules 3. It names no time of day, so pick a moment that is already part of your day, such as breakfast, and store the pouch in a cool, dry place out of direct sunlight.
A SIMPLE DAILY ROUTINE
90 days of vitamin E 400 IU
If one capsule a day suits your routine, the 400 IU pouch covers three months for £5.99, about 6.7p a day: the same price as the 200 IU, with twice the vitamin E in every capsule.
SHOP VITAMIN E 400 IU06 / A LITTLE MORE CLARITY
Vitamin E capsules FAQs
What are the benefits of vitamin E capsules?
UK law authorises one health claim for vitamin E: vitamin E contributes to the protection of cells from oxidative stress 1. Every capsule here meets the claim’s condition many times over, from 134mg in the 200 IU to 268mg in a 400 IU serving.
How much vitamin E a day do adults need?
The NHS figures are 4mg a day for men and 3mg for women 2.
Is 400 IU of vitamin E too much?
Not by the NHS figure: 400 IU is 268mg, just under half the 540mg (800 IU) a day the NHS gives for supplements 2 3. One capsule a day keeps you well within it. Our 1000 IU capsule, at 670mg, is above that figure, so follow its label: one capsule a day, under a practitioner’s guidance and not for long term use 3.
How many mg is 400 IU of vitamin E?
What is the difference between d-alpha and dl-alpha vitamin E?
Is there a vegan vitamin E capsule?
Yes. The pouch fronts say vegan capsules: the shell is hypromellose, and the other ingredients are the vitamin E and organic brown rice flour 3.
Can children take vitamin E capsules?
The labels advise against it: the 400 IU and organic capsules are “not intended for children”, and the 200 IU capsule is “not intended for children under the age of 15 years” 3.
Can I take vitamin E every day?
Yes, at the amount on the label: one capsule a day, or two of the organic capsules 3. Each pouch is sized for it, 90 days for the 200 IU and 400 IU and 30 servings for the organic capsules.
THE BOTTOM LINE
So, which vitamin E?
For one capsule a day, choose the Vitamin E 400 IU at about 6.7p a day, the 200 IU at the same price for a smaller amount, or the 1000 IU for more in one capsule. For certified organic vitamin E from sunflower seed oil, the Organic Vitamin E 400 IU gives the same 268mg in two capsules. Whichever you choose, you get the same authorised benefit: vitamin E contributes to the protection of cells from oxidative stress 1.
GO TO THE SOURCE
Sources & references
Checked against the product labels, the GB Nutrition and Health Claims Register and nhs.uk, September 2026.
- Department of Health and Social Care. Great Britain nutrition and health claims (NHC) register, GOV.UK (vitamin E and vitamin C: authorised health claims and their conditions of use). Accessed 2026-09-25. View source
- Vitamin E – Vitamins and minerals – NHS. Accessed 2026-09-25. View source
- Alpha01. Vitamin E 200IU, 400IU and 1000IU, 90 Capsules, and Organic Vitamin E 400IU, 60 Capsules: pouch fronts, nutrition information panels, ingredients, suggested use, caution and prices; MultiVitamin and Minerals, Women’s Multivitamins and Vegan Collagen Support: nutrition information panels, ingredients and prices. Label maths by the author. Accessed 2026-09-25. View source
- Hantikainen E, Lagerros YT. (2023). Vitamin E – a scoping review for Nordic Nutrition Recommendations 2023. Food & Nutrition Research, 67:10238 (cited only for the natural and synthetic forms of vitamin E and the IU conversion; its health statements are not used). PMC. View source
- Regulation (EC) No 1924/2006 on nutrition and health claims made on foods, Article 6: scientific substantiation for claims, as it applies in Great Britain. legislation.gov.uk. Accessed 2026-09-25. View source
